DailyVista

Aligning with school uniform providers

Industry's wide reach among youth, parents

I’ve been writing about partnerships quite a bit lately, so I figured it would be a great time to highlight a company and an industry that many of you may not be that familiar with.

A few weeks back, we published a story about Classroom School Uniforms, a division of uniform manufacturer Strategic Partners Inc. (SPI), and I had no idea until then how far reaching the school uniform industry could be for potential brand partners.

Andy Beattie, senior vice president of school and service apparel at SPI, told us that Classroom’s short-term goals include increasing awareness through trade promotion and brand extensions with strategic sales partnerships and/or licensing to round out its uniform offerings.

“We are a clothing manufacturer and do that very well: we believe that our brand, or an association with our brand through sales partnerships, can be applied to accessories, legwear, backpacks and other student consumables,” he stated.

Outside of the partnership opportunities for clothing manufacturers, he explained how Classroom has unique access to schools, families, students and specialty retailers.

This creates a myriad of possibilities for different marketers targeting this segment.

For example, Beattie highlighted skin care, lunch, school supply and laundry brands, and even aligning with nonprofits focused on issues like childhood obesity prevention and bullying mitigation.

While Classroom isn’t well known, it is a major player within the school uniform industry, especially since it’s continually looking for new partnerships to expand its offerings.

This could be a great opportunity for relevant brands and partners to target parents and elementary- to high school-aged segments in a new and innovative way.

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